Embrace the Advantages of Certified Organic Grocery Shopping

Embrace the Advantages of Certified Organic Grocery Shopping

Understanding "Organic" in the New Zealand Context

In New Zealand, "Organic" is defined by the Ministry of Primary Industries (MPI) as avoiding or excluding the use of synthetic fertilisers, pesticides, antibiotics, growth modification, and irradiation. Beyond this definition, the term encapsulates numerous additional benefits. Farms, producers, and manufacturers adhering to the AsureQuality and BioGro organic standards undergo annual assessments and audits, ensuring the utmost quality and integrity of certified organic products.

The Huckleberry Advantage: Why Choose Certified Organic Groceries


Know what's in your food and where it comes from. Organic certification is the most widely-used, secure, and impermeable traceability system worldwide. Each certified product can be traced back to its origin, providing peace of mind and transparency.

Animal Welfare

Organic practices ensure the highest levels of animal welfare, resulting in happier and healthier animals. Organic livestock enjoy spacious environments, reducing stress and disease, and are fed diets free from genetically modified organisms.

Climate Change and the Environment

Organic methods contribute to a cleaner, greener New Zealand by working in harmony with nature. Organic farming forgoes synthetic pesticides and fertilisers, significantly reducing water and soil contamination.


Wildlife is essential for a healthy planet. Organic farms serve as sanctuaries for diverse flora and fauna, providing habitats for birds, bees, and other species. Studies have shown that organic farms foster greater biodiversity.

Sustainable Packaging

Certified organic products require packaging designed to minimise environmental impact. This is achieved through reusable or recyclable packaging materials, reducing waste and promoting sustainability.

Care for Workers

Organic standards prohibit certification involving or based on human rights violations, demonstrating a commitment to ethical treatment and fair working conditions.

Health & Wellbeing

Organic food is wholesome and natural, free from genetic engineering or artificial additives. Consuming organic food reduces pesticide intake, contributing to overall health and wellbeing.

Authenticity in Advertising

'Greenwashing' is a deceptive tactic used to mislead consumers about a product's eco-friendliness. Certified organic producers must obtain approval for all packaging, labels, and marketing materials before use, adhering to strict guidelines that promote transparency.

Experience the Huckleberry Difference: Your Destination for Certified Organic Groceries

At Huckleberry, we strive to offer an unparalleled organic grocery experience, differentiating ourselves from conventional supermarkets. Our commitment to stocking a wide variety of certified organic products, transparency, and environmental responsibility sets us apart. Choose Huckleberry for a healthier, more sustainable lifestyle and make a positive impact on the world around you.

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