People have always been at the heart of the huckleberry dream

We dreamt about making organic and natural wholefoods accessible to everyone in New Zealand, by giving them a shopping experience they could trust, at prices they could afford.

Thanks to a great bunch of passionate people with shared ideas, beliefs and enthusiasm, we’re proud to have built our family business around bringing that dream to life.

Whether related or not, we count everyone who works with us as a member of the Huckleberry family, we all get stuck in and work together.

It’s as one happy Huckleberry family that we’ll carry on working, and living the dream of feeding ourselves, our families and the people of New Zealand with food that is better for us, and the planet.