Company History

The first Huckleberry Farms store opened in Greenlane, Auckland in the early 1990’s. We rebranded as Huckleberry in 2015, and today we’re proud to have 10 stores throughout the North Island – and growing!

People have always been at the heart of the Huckleberry dream:

We dreamt about making organic and natural wholefoods accessible to everyone in New Zealand, by giving them a shopping experience they could trust, at prices they could afford.

Thanks to a great bunch of passionate people with shared ideas, beliefs and enthusi-asm, we’re proud to have built our family business around bringing that dream to life.

Whether related or not, we count everyone who works with us as a member of the Huckleberry family, we all get stuck in and work together. Anyone can talk to the boss, and many of us have been bending his ear for over a decade now!

It’s as one happy Huckleberry family that we’ll carry on working, and living the dream of feeding ourselves, our families and the people of New Zealand with food that is better for us, and the planet.